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November 1, 2020

BC Home Leisure

BC Home Leisure is an outdoor/indoor living store that primarily sells hot tubs and swim spas. This project is a commissioned Black Friday campaign that took inspiration from a Beachcomber Hot Tubs promotion, but was something they could own and be proud of. This was developed under tighter timelines with messaging and supporting copy provided.

Task

Create key campaign creative and implement it across email marketing pieces and social media carousel ads.

  • Strategy

    Email, Social Media

  • Design

    Key Art Design, Email Design, Social Media

  • Client

    BC Home Leisure

  • Tags

    Email, Key Art, Social Media

BC Home Leisure

All Aboard The Social Media Carousels.

While the data seems to change each year as to whether single images or carousels should be used, social media carousel ads can be great when multiple offers need to be shown. Carousels also allow for more layout options when text is recommended to be 20% of the total image by Facebook and Instagram.

BC Home Leisure

Mobile Optimized Email Marketing Creative.

Email marketing is an important part of any business, especially when dealing with higher priced luxury items, as a well designed marketing email can be the final step to secure a sale. Not only does it alert customers to any new sales or promotions, email marketing also builds a more cohesive brand image through the imagery and copy chosen.

Wanna See The Full Image?

BC Home Leisure

Mobile Optimized Email Marketing Creative.

Email marketing is an important part of any business, especially when dealing with higher priced luxury items, as a well designed marketing email can be the final step to secure a sale. Not only does it alert customers to any new sales or promotions, email marketing also builds a more cohesive brand image through the imagery and copy chosen.

Wanna See The Full Image?

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